About this episode
It’s 1945. Japan lies in ruins in the aftermath of World War II. The population’s starving, the cities are reduced to rubble, and the nation’s defeated. But from the war-torn wreckage, two motor giants are about to rise. The first is Toyota. It’s the brainchild of Kiichiro Toyoda, the big-dreaming son of a wealthy industrialist who wants to create Japan’s answer to Ford. But the other contender must travel a harder road. Its founder Soichiro Honda is a poor boy from the sticks and his only resource is his own ingenuity. So he’s starting on two – not four – wheels. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsor! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .