About this episode
It’s early 2005 and Walmart’s reeling from a dismal holiday season. It hoped to improve its image by playing nice with rivals only to watch Target snatch away its shoppers. So now it’s looking to hit back by muscling in on the cheap-chic action that’s sent Target’s growth soaring. But Walmart’s about to find that winning over the fashion conscious is as much about brand as design. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .