About this episode
It's the early 1990s and the diet boom is over. Weight Watchers is now a millstone around Heinz's neck, Jenny Craig's advance has stalled, and Nutri/System's bankrupt and broken. Faced with tanking sales, the diet giants home need new tricks to get people back on their weight-loss plans. And soon all three are homing in on the same answer – paying celebrities big bucks to convince the public that they're just a diet away from happiness. This episode was originally released as a Wondery+ exclusive Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsor! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .