About this episode
Having completed their Kickstarters, Dave and Brad review the promotional outreach that delivered the biggest results and make a shocking discovery. Traditionally, social media platforms were the biggest drivers of Kickstarter pledges. But in 2024 they barely made the top ten. That raises an important question: If we can't rely on social media to deliver a Kickstarter pledge — and if it's increasingly difficult to build an audience there — why are we using it? ON TODAY'S SHOW Kickstarter post mortem Social media is dead... now what? You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards. If you'd like a one-on-one consultation about your comic, book it now ! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook . He is available for personal consultations . Dave Kellett is the creator of Sheldon and Drive . He is the co-director of the comics documentary, Stripped .