WFS 514 - Wild Ideas Worth Living with Shelby Stanger - Will to Wild, REI Co-op, Outdoor Books

Show Notes: https://wetflyswing.com/514 Presented By: Yellowstone Teton Territory , Bearvault , Trxstle , Chota Outdoor Gear Sponsors: https://wetflyswing.com/sponsors Join us as we engage in a compelling conversation with our guest, Shelby Stanger, Host of the Podcast, Wild Ideas Worth Living. Shelby shares her unique journey from being an adventure columnist at 19 to creating a podcast that grabbed the attention of REI Co-op. Her passion for storytelling and engaging in in-depth interviews led to a partnership with REI Co-op, which purchased her podcast in 2020. Shelby's love for podcasting isn't just about telling stories; it's about the conversations, the learning, and the opportunity to connect with people. We also take the opportunity to share some of our own experiences in the podcasting world. Listen as we recount our own journey from being an adventure journalist, to running marketing and PR events for women, consulting with international surfing brands, and then finally launching our own podcast. We talk about the lessons we've learned from others' wild ideas, our own struggles with writing a book, and share our advice for those who are considering going all in on their own wild ideas. We take a look at the importance of self-love and care, sharing inspiring stories from the podcast, and exploring the world of stand-up paddleboarding. Our conversation goes on to explore the technicalities of podcasting, the significance of engaging listeners with sponsors, and the impact of outdoor outreach. We discuss the changing landscape of media, the power of storytelling, and even our experience with TEDx Talks. We hope you find inspiration, motivation, and perhaps even your own wild idea to pursue. Episode Chapters with Shelby Stanger on Wild Ideas Worth Living (0:00:05) - Podcasting and Partnership With REI Shelby started a podcast, which was bought by REI Co-op in 2020, to continue her passion for interviewing people and telling stories. (0:10:34) - Lessons From the Podcast I share lessons on facing fear, dealing with imposter syndrome, and staying focused while pursuing a wild idea, as well as my journey to writing my book, Will to Wild. (0:22:59) - Stories of Adventure and Inspiration Self-love, care, strong choices, wild ideas, stories from 91-year-old psychologist, 70-something with heart transplant, 80-something fisherman, and learning from those who have gone before. (0:32:36) - Stand-Up Paddleboarding Adventures and Stories From journalist to brand promoter, exploring courage, stand-up paddle boarding in Indonesia and Peru, and getting a paddleboard. (0:36:49) - Podcasting, Research, and Sponsorship Strategy We discuss researching and preparing for conversations, podcasting skills, engaging listeners with sponsors, pitching sponsorships, and providing value. (0:49:36) - Outdoor Outreach and Podcasting Awards We discuss podcasting, kids' outdoor activities, and award-winning podcasts. (0:54:43) - Telling the Truth and TEDx Talks TEDx experience, storytelling, media landscape, humor, speaker coaching, and slides discussed. (0:59:19) - The Power of Adventure and Awe Awe, nature, podcasting, storytelling, and media are discussed to explore how they can bring mindfulness and connection. (1:07:33) - Exploring Outdoor Adventure and Podcast Growth We discuss alcohol, outdoor brands, surfing, and podcast growth, emphasizing nature without substances. (1:13:23) - Promoting Your Podcast With Apple Podcasts Networking, Apple Podcasts, newsletters, and continuing the conversation are key to promoting a podcast. Show Notes: https://wetflyswing.com/514