639 | Troutroutes App Feature Updates and Partnerships with Erik Johnsen - OnX, Fly Shops, #1 Mapping Software

Show Notes: https://wetflyswing.com/639 Presented By: TroutRoutes Sponsors: https://wetflyswing.com/troutroutes Welcome to another exciting episode where we dive deep into the Troutroutes app innovations and partnerships. Today, we are thrilled to have Erik Johnsen with us, a passionate fly fisherman who has transformed his love for the sport into a groundbreaking role at Troutroutes. As we explore the app's acquisition by OnX and its impressive features—from color-coded trout stream maps to a river miles calculator tool—it's clear that Erik and his team are revolutionizing how anglers navigate and enjoy their fishing experiences. Join us as we delve into Erik's insights, including his favorite fishing spots in Wisconsin and the hidden gems of the Driftless Area. Whether you're a seasoned angler or a curious beginner, this episode promises to inspire and inform, bringing the world of fly fishing to your fingertips. Episode Chapters with Erik Johnsen on Troutroutes App Feature Updates and Partnerships 1:51 - Erik shares his background on fly fishing, explaining that he is from the Upper Midwest and became interested in fly fishing while visiting the Driftless region with his wife. He learned to fly fish on his own about 15 years ago, driven by a desire to connect with his father-in-law, who was an avid fly fisherman. After many attempts, Erik finally succeeded in getting his father-in-law to join him, rekindling his enthusiasm for the sport. 4:54 - He shares his journey to working in Troutroutes. His entry into the fly fishing industry began unexpectedly during a fishing trip with a friend, who suggested he apply for a position at TroutRoutes. After a successful interview with founder Zach Pope, Erik joined the initial team to support the app's development. 8:19 - We delve into the recent acquisition of Troutroutes by OnX, a well-known mapping application used by anglers. Erik explains that this acquisition, which took place in March after years of networking and relationship building, has been a significant milestone for Troutroutes. 10:55 - He discusses the key features of the app. Troutroutes specializes in mapping trout streams across the lower 48 states, offering stream classifications that are color-coded to indicate the quality of trout habitat and ease of access. This feature is particularly useful for beginners in trout fishing or fly angling, helping them identify healthy trout populations and accessible fishing spots. Additionally, the app provides detailed maps that show public and private land boundaries and legal access points, ensuring anglers know where they can fish without trespassing. A standout feature Erik highlights is the river miles calculator tool, which allows users to measure the distance between any two points on a trout stream. This tool is especially beneficial for planning fishing trips, whether for floating, walking, or wading. It provides precise stream miles rather than straight-line distances, making it easier to gauge the actual distance and plan accordingly. 13:53 - Erik mentions that one of the primary challenges is helping users determine what information they need when looking at a map of trout streams. To mitigate this, they outline icons and explain filter and layer settings to make data interpretation easier. Another significant challenge is presenting extensive data in a way that is easy to read, filter, and sort. Erik emphasizes the importance of organizing data meaningfully for different user needs, such as regulations or public access. 16:56 - He says that while maps are accessible online, users can download specific sections for offline use, ensuring the GPS signal remains functional even without cell coverage. This feature enhances navigation and instills confidence, especially in unfamiliar areas. Erik elaborates on the process of downloading maps, which can be done directly on a smartphone. 22:29 - Erik highlights the integration of USGS stream gauges within the app, a feature that provides real-time river conditions, which is crucial for assessing fishing prospects. This feature allows users to gauge stream levels, flows, and heights before even stepping onto the water, offering a significant advantage and a delightful surprise for many users. 25:34 - Our conversation also touches on the importance of fly shops within the app, which Erik notes was a key element from the beginning. These shops are not just places to buy gear but community hubs for conservation activities and educational events. The app manually maps these shops, connecting users with local expertise and resources. 29:51 - Erik reflects on the company's success, particularly emphasizing the importance of community and partnerships. He explains that a pivotal moment occurred about a year and a half ago when they attended their first national fly fishing expos. Initially uncertain of the outcome, they were pleasantly surprised by the positive reception and the eagerness from industry members to collaborate. 32:17 - We dig into the complexities of water use laws and access regulations in different states. Erik explains that access to waterways can vary significantly depending on the state, season, and even water temperature. To navigate these varying regulations, their team compiles as much data as possible into their app, making it easier for users to find relevant information by simply tapping on a stream and accessing the "access laws" tab. This feature links users to up-to-date resources when regulations are subject to change. 36:24 - We discuss their partnership with RareWaters, emphasizing the value and benefits of the collaboration. Erik elaborates on how RareWaters aligns with their mission of increasing access to fishing spots. The partnership allows anglers to explore new fishing opportunities that were once restricted by private ownership. He appreciates the dedication of RareWaters' team to conservation and public access advocacy, highlighting their collaboration with Colorado Trout Unlimited and efforts to support local businesses. 41:05 - Erik commends the Driftless Angler, highlighting their excellent fishing reports. He also expresses his excitement about exploring the less accessible streams in the Driftless Area, which is rich in fishing opportunities yet often overlooked compared to other regions. 44:35 - We ask Erik about potential destinations in Wisconsin, particularly for a fly fishing trip. Erik suggests stopping by Viroqua, a central hub for fly fishing. He also highlights the charm of hidden dive bars in the backwoods, which often don't have signs but offer unique and inviting atmospheres. Show Notes: https://wetflyswing.com/639