The Great Mattress Conspiracy: Why Are There So Many Mattress Firm Stores?

Why are there so many Mattress Firm stores? How did they end up catty-corner across intersections and in the same shopping centers? Are the mattresses full of money? Reddit users start to dig deeper into these Mattress Firm conspiracy theories, and we team up with Business Insider's "Household Name" to conduct an investigation of our own. *** Survey alert : Tell us what you love about the show, what you want more of; what you could stand a little less of. And if you complete the survey, we'll send you an extra episode (what Ben's calling a "dashboard confessional") in January. Take the survey here: wbur.org/endlessthreadsurvey Thank you!