About this episode
Join Ron Zaras, former Hoonigan storyteller, and brand strategist, and all around swiss army knife as he reflects on his dynamic journey in automotive storytelling. Delve into his early influences, the challenges of modern storytelling, and Hoonigan's growth and film expansion. Gain insights into Gymkhana films, Ken Block's impact, and the legacy of Hoonigan. Ron also shares his thoughts on transitions within Hoonigan and offers a glimpse into his future plans, including collaborations with Leah Block and the exciting launch of 'The Drivers Era.' Subscribe for a deep dive into the world of automotive storytelling and the evolution of one of its prominent voices! 🚗🎥 #AutomotiveStorytelling #Hoonigan #Gymkhana #TheDriversEra 04:09 What Makes a Good Story 10:07 First Feature and Role at Zero to 60 Magazine 12:19 The Influence of Skate Culture on Car Culture 15:37 The Evolution of Hoonigan 22:36 The Growth of Hoonigan and the Creation of Daily Transmission 28:04 The Challenge of Constantly One-Upping Yourself 31:16 Struggling with the Creep of Controversial Content 38:01 Evolution of Gymkhana Films 41:38 Favorite Moments from Gymkhana Films 43:23 Ken Block's Impact and what Ken meant to Ron 48:05 Legacy of Hoonigan 51:28 Transition and Departures from Hoonigan 54:46 Never Peaking 59:27 Future Plans