#AccountexUSA: What do accountants care about? We ask the editors

Sponsors Right Networks: https://cloudaccountingpodcast.promo/rncloud Show Notes 00:13 – We managed to get three editors from the top competing accounting media properties together in one spot! 00:35 – We asked the panel - what is top of mind in the accounting industry? 01:13 – For Accounting Today, Dan says tax and tech is at the top of readers' minds 02:00 – Dan reveals a bit about AccountingWEB's approach to sharing relevant accounting news 03:04 – Jess says tax law changes are what keep accountants employed 03:48 – Dan says hyper-focusing too much on one specific topic, like tax, means you're missing out on the bigger and more important accounting-industry picture 05:15 – Like it or not, Jess says advisory is in your future, 06:39 – Dan says accountants need to realize that they're much more comfortable with change than they believe 07:47 – Don't forget that small and mid-sized firm owners are entrepreneurs, combining that perceived conservatism with a huge amount of risk 08:43 – Jess says the constant barrage of "Do Advisory" advice started with vendors 10:53 – Seth notes that there's a dark tech and automated cloud looming over the billable hour 11:38 – The concept of killing the billable hour isn't a new one 13:42 – Turn and face the change - The gentleman talk about the transformation from paper to digital in accounting media 14:20 – If you want to stay on top, you've got to be willing to meet your clients where they are 15:53 – Seth talks about the art of fine-tuning the accounting content to stay connected to readers 17:08 – Who's gonna drive you home? The data is - in media, and the accounting industry 18:35 – The guys talk "A" words - automation and advisory 20:49 – As advisory services start to play a bigger role, the bigger firms are starting to be more selective about their client lists 22:32 – Dan's theory - AI and advisory are going to position the smaller accounting firms for bigger success 23:41 – Jess says there are three levels, when it comes to the evolution of accounting - Let's do it, Help Me do it, and Leave Me Alone! 26:11 – Seth's conclusion - Automation enables greater profitability Connect with our guests Dan Hood, Editor-in-Chief of Accounting Today: https://www.linkedin.com/in/daniel-hood-3494ab49/ Seth Fineberg, Managing Editor of AccountingWEB: https://www.linkedin.com/in/seth-fineberg-86aa8663/ Jess Scheer, Executive Editor of Accountex Network: https://www.linkedin.com/in/jess-scheer-43038610/ Get in Touch Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary . Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes , or Podchaser . Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus . Meet Blake and David in person! November 5-8: QuickBooks Connect in San Jose November 5: Practice Ignition PreCon Party in San Jose November 6: VIPartners Party with Gusto, Routable & Jirav in San Jose December 9-11: Digital CPA Conference in Seattle Limited edition shirts, stickers, and other necessities. TeePublic Store: http://cloudacctpod.link/merch Subscribe Apple Podcasts: http://cloudacctpod.link/ApplePodcasts Spotify: http://cloudacctpod.link/Spotify Google Play: http://cloudacctpod.link/GooglePlay Stitcher: http://cloudacctpod.link/Stitcher Overcast: http://cloudacctpod.link/Overcast