About this episode
Sponsors Right Networks: https://cloudaccountingpodcast.promo/rncloud Show Notes 00:40 – Welcome Jose and Tony! 01:13 – Tony explains the Latino Tax Professionals Association’s mission 02:37 – The fast-growing Latinx small-business market is largely underserved in the U.S. 04:59 – Uncle Sam wants you - even if you're an illegal immigrant - to pay your taxes 05:32 – There's a delicate balancing act of compliance with the IRS, or the government 06:31 – Jose tells undocumented clients that filing a return is an imperative step in becoming a citizen or getting authorization to work in the U.S. 07:15 – Tony explains how the mixed-status family can mix up your brain when trying to file that type of tax return 09:12 – Jose talks about the absolute necessity for education to prevent Latino small-owners from making huge mistakes with their finances and taxes 11:05 – Talking diversity, and the perceived, or real lack thereof in the accounting profession 12:48 – Financial illiteracy may be what gets in the way of Latino entrepreneurs being able to grow their businesses | Stanford Graduate School of Business 14:32 – Jose says while most Latino business owners speak English and use English-language products, they prefer to consume educational content in Spanish 15:21 – Translating your educational content into other languages will pay off in the long run 18:25 – Scaling New Heights started offering Spanish-speaking tracks in 2017 | Woodard.com 19:12 – To reach the Latinx market, try a less salesy, more genuine approach 20:12 – Tony explains how Contabi Alliance takes the mission of serving the underserved to the Latin American countries, providing resources and education for accountants and bookkeepers who don’t have access to the tools and technology available in the States 22:00 – Each country has its own particular accounting rules and regulations to navigate 24:35 – There's a huge shortage of third-party apps that connect Latinx accounting software to the global players, such as Xero and Intuit 25:25 – What kinds of opportunity exist for Latin American countries that want to expand into the U.S.? 26:54 – Jose may have the world’s longest social media profile! 28:39 – Latino Tax Fest – parties, pools, and education! Connect with our guests Jose Zavala LinkedIn: https://www.linkedin.com/in/jzavala03/ Twitter: https://twitter.com/ztxadvisors Email: jzavala@ZTXadvisors.com More About the Xero Virtual Hour: https://www.xero.com/us/partner-programs/partners/xerohour/ Tony Martinez LinkedIn: https://www.linkedin.com/in/tony-martinez-a095613a/ Website: https://latinotaxpro.com/ Email: antonio.martinez@latinotaxpro . org Latino Tax Fest: https://latinotaxfest.com/ Get in Touch Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary . Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes , or Podchaser . Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus . Meet Blake and David in person! November 5-8: QuickBooks Connect in San Jose November 5: Practice Ignition PreCon Party in San Jose November 6: VIPartners Party with Gusto, Routable & Jirav in San Jose December 9-11: Digital CPA Conference in Seattle Limited edition shirts, stickers, and other necessities. TeePublic Store: http://cloudacctpod.link/merch Subscribe Apple Podcasts: http://cloudacctpod.link/ApplePodcasts Spotify: http://cloudacctpod.link/Spotify Google Play: http://cloudacctpod.link/GooglePlay Stitcher: http://cloudacctpod.link/Stitcher Overcast: http://cloudacctpod.link/Overcast