About this episode
Sponsors Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks Show Notes 00:57 – Meet the coaches - Michael Palmer, Michelle Weinstein and Heather Townsend! 01:41 – The number-one concern for accountants and bookkeepers - the art of pricing 02:44 – Heather provides a different perspective on the definition of value pricing 03:52 – Michelle encounters many accountants who want to double revenue without working on their mindset first 04:23 – Michael shares two key factors to getting value pricing right - self-worth and education 06:23 – Heather says it's about overcoming the mental blocks first, and then focusing on the growth 07:31 – A hard pill to swallow - learning to see your own, or your firm's own value 08:58 – Setting your prices too low will ensure that you never get the time to provide true value 09:30 – Michelle says it's often the oldest 'legacy' clients that take up the majority of your time, with little to no profit 11:04 – If you don't choose to deliver value, your competitor will 12:14 – In addition to seeing your own value, Heather says it's about freeing up the capacity and time 13:43 – With so many tasks moving to automation, Blake sees capacity in terms of relationships, and the time it takes to maintain those 15:29 – Heather runs down a short list of things to micromanage when you want to build your value capacity 17:20 – When you're an 'accountingpreneur,' as Michelle names it, there's nobody there holding your hand. It's up to you to learn these skills and tactics and get things done 18:45 – If you're perfectly fine with being comfortably numb, you'll never be able to challenge the status quo 20:04 – Short-term sacrifices lead to long-term payoffs 20:53 -- Find the one thing you can focus on right now, and just do it. Simple, right? Connect with Michael, Michelle, and Heather Michael Palmer, Ceo of Pure Bookkeeping North America Twitter: https://twitter.com/1michaelpalmer LinkedIn: https://www.linkedin.com/in/coachpalmer/?originalSubdomain=ca Website: https://purebookkeeping.com/us/ Michelle Weinstein, Consultant and Founder of The Pitch Queen Twitter: https://twitter.com/thepitchqueen LinkedIn: https://www.linkedin.com/in/michelleweinstein/ Website: https://www.thepitchqueen.com/ Heather Townsend, Founder of Accountants Millionaire Club Twitter: https://twitter.com/HeatherTowns LinkedIn: https://www.linkedin.com/in/heathertownsend/ Website: http://www.accountantsmillionaire.club Get in Touch Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary . Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes , or Podchaser . Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus , and NOW, you can see our smiling faces on Instagram ! Meet Blake and David in person! We're currently all out of dates for 2019 📆 Want to book us for your event? Check out our prospectus , or get in touch for more info! 🧾👀 Limited edition shirts, stickers, and other necessities TeePublic Store: http://cloudacctpod.link/merch Subscribe Apple Podcasts: http://cloudacctpod.link/ApplePodcasts Spotify: http://cloudacctpod.link/Spotify Google Play: http://cloudacctpod.link/GooglePlay Stitcher: http://cloudacctpod.link/Stitcher Overcast: http://cloudacctpod.link/Overcast Episode Art Photo Credit: Will Farnell: https://twitter.com/willfarnell https://twitter.com/willfarnell/status/1191506218424176640/photo/1