Value pricing panel becomes value pricing consultation 🎙 Live at QuickBooks Connect

Sponsors Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks Show Notes 02:05 – Meet Lee and Mary from Breakwater Accounting and Advisory! 02:48 – Meet Rhondalynn, author of " Pricing Value " 03:50 – Rhondalynn speaks to some of the challenges when it comes to adopting a value-pricing model 05:19 – How can you do value pricing if you never talk about value? 06:21 – Breakwater's challenge in moving to value pricing - really understanding the true value of the services they provide 08:31 – Another challenge for Breakwater has been the pricing itself, and how to determine their value on a per-client basis 09:29 – People only pay for what they value 10:22 – What does it cost a client - personally, financially, or strategically - to not have a solution to their problem? 11:54 – It doesn't take a lot of time to figure out when clients are solely focused on cost, and not value 12:52 – Peace of mind is one of the most difficult values to put a price on 14:18 – A large majority of small businesses suffer cash-flow and working-capital pain. Focus on finding ways to solve for that pain, and showing them what they could be saving 15:32 – Rhondalynn gives a practical example of adding value and solving a client's pain point 17:20 – The value-pricing conversation is very different than the conversations clients typically have with accountants 18:14 – Adopting value pricing means moving clients towards accountability and action - creating a valuable partnership Connect with Lee, Mary, and Rhondalynn Lee Leonard Podolsky, President & Founder of Breakwater Accounting + Advisory LinkedIn: https://www.linkedin.com/in/lee-leonard-podolsky-b7958a90/ Twitter: https://twitter.com/lee_podolsky Website: https://www.breakwatercorp.com/ Rhondalynn Korolak, Managing Director, Imagineering Now LinkedIn: https://www.linkedin.com/in/imagineering/ Twitter: https://twitter.com/rhondalynn Website: https://imagineeringnow.com/ Mary Hambleton, Director of Operations, Breakwater Accounting + Advisory LinkedIn: https://www.linkedin.com/in/mary-hambleton-09a68918/ Twitter: https://twitter.com/MEHamb Website: https://www.breakwatercorp.com/ Get in Touch Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary . Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes , or Podchaser . Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus , and NOW, you can see our smiling faces on Instagram ! Meet Blake and David in person! Sadly, we do not have any 2020 travel plans as of yet. Limited edition shirts, stickers, and other necessities TeePublic Store: http://cloudacctpod.link/merch Subscribe Apple Podcasts: http://cloudacctpod.link/ApplePodcasts Spotify: http://cloudacctpod.link/Spotify Google Play: http://cloudacctpod.link/GooglePlay Stitcher: http://cloudacctpod.link/Stitcher Overcast: http://cloudacctpod.link/Overcast Episode Art Photo Credit: Will Farnell https://twitter.com/willfarnell https://twitter.com/willfarnell/status/1191506218424176640/photo/1