Disaster-Proofing Herbal Business Part 2: Offerings & Audience

This is the second half of the Disaster-Proofing your Herbal Business theme. Economic uncertainty is part of business – but there’s so much you can do to make sure your business stays strong throughout the ups and downs. In the previous episode, we covered the first three steps in the work of diversifying your revenue streams and your product/service offerings to make sure that your herbal business keeps growing! In this episode, we’re talking about expanding both your offerings and your target audience so that you can broaden your reach into more markets. This takes some creativity and some market research, but don’t worry! It’s not hard to do and this episode has plenty of tips. The most important take-away is that if you stay flexible and try several different ideas at a small scale to see what gets traction, shifting your business with the economic conditions becomes a lot less challenging. Most importantly though: you don’t have to do all this alone! Join our Herbal Business Program and let’s do it together! Not only will i personally help you, but you’ll also have access to our private community of herbal business folks – so that you get a nurturing peer support group as well! The Herbal Business Program covers every aspect of GMP compliance, as well as every other part of running your business, from getting registered, paying taxes, and getting insurance to building your website and marketing without selling out – even hiring employees! All of our courses include twice weekly live Q&A sessions and you can ask questions in the discussion thread attached to every lesson – we answer them ever day! Plus we have a student community where you can get support from other business herbies too! If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!! Our theme music is “Wings” by Nicolai Heidlas. Support the show You can find all of our online herbalism courses at online.commonwealthherbs.com!