About this episode
Economic uncertainty is part of business – but there’s so much you can do to disaster-proof your herbal business and make sure it stays strong throughout the ups and downs. This episode is the first three steps in the work of diversifying your revenue streams and also your product/service offerings to make sure that your herbal business keeps growing! We’re focusing here on how to shift your marketing so that your products/services remain essential as people tighten their budgets, as well as shifting which products or services you offer to make sure that you really do remain essential! In order to do that, you’ve got to really know your customers, and so we’ll talk about exercises for how to do that, too. Taking the time to gather some data will help you to stay relevant and survive the budget cuts! And if your business is still in the planning stages, that’s great – that means that you can be structuring your business to be economically resilient right from the start. Most importantly though: you don’t have to do all this alone! Join our Herbal Business Program and let’s do it together! Not only will i personally help you, but you’ll also have access to our private community of herbal business folks – so that you get a nurturing peer support group as well! The Herbal Business Program covers every aspect of GMP compliance, as well as every other part of running your business, from getting registered, paying taxes, and getting insurance to building your website and marketing without selling out – even hiring employees! All of our courses include twice weekly live Q&A sessions and you can ask questions in the discussion thread attached to every lesson – we answer them ever day! Plus we have a student community where you can get support from other business herbies too! If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!! Our theme music is “Wings” by Nicolai Heidlas. Support the show You can find all of our online herbalism courses at online.commonwealthherbs.com!