Ben Franklin Faked a Rival's Death to Promote His Almanac

Benjamin Franklin was many things: an inventor, a Founding Father, a publisher... and, it turns out, a massive troll. In today's episode, Ben, Noel and Max dive into a strange story of absolute pettiness and out-the-box PR stunts. You see, when Ben Franklin wanted to up the sales of his almanac, he decided to predict the death of his longtime publishing rival, Titan Leeds. One problem: when the prediction didn't come to pass, Titan, who was very much alive, responded in kind. See omnystudio.com/listener for privacy information.