291: Edwin Collazo of City Built is Evolving Creatively to Meet the Needs of the Business

Edwin Collazo is a natural born salesperson. Yes, he’s a brewer and brewery owner, but the bridge in City Built Brewing ’s logo isn’t just a graphic element—connecting customers with beer they love is the entire point of this Grand Rapids, Michigan brewery. But the focus of the brewery has changed over the years, and COVID presented the crisis that precipitated the brewery rethinking their approach to beer. Now, they’ve embraced progressive styles, from hazy IPA to pastry stout and fruited quick sour beer, and have recently ramped up lager production to feed a growing interest in the taproom. Nothing is off limits, and City Built is watching and listening as their own customers tell them what they want the brewery to be. In this episode, Collazo recounts the challenges the brewery has encountered along the way, and the ways they’ve addressed them, from an intellectual property issue with hip hop group Run the Jewels through helping staff better explain and sell beer to taproom customers. Building the right team, and managing change in a way that doesn’t create chaos, has presented its challenges, but Collazo is here for this evolution of the beer program and the business itself. This episode is brought to you by: G&D Chillers ( https://gdchillers.com ) : For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across the country along the way, and they’re proud of the cool partnerships they’ve built over the past 30 years. Reach out for a quote today at gdchillers.com or call to discuss your next project. BSG Craft Brewing ( https://BSGCraftbrewing.com ) : TNS Hop Oils are a revolutionary hop product that gives your beer all the hop intensity with none of the astringency. Make better beer and get more from each turn with less work. Change your brewing game with TNS Hop oils. Visit BSGCraftbrewing.com to learn how Accubrew ( https://accubrew.io ) AccuBrew is a game changing fermentation monitoring system that gives you unprecedented insight into your yeast’s health and activity. The AccuBrew sensor, mounted through your tank’s sample port, creates a record of sugar conversion, clarity, and temperature for every batch run. Something BIG is coming, find out more at accubrew.io . ProBrew ( https://www.probrew.com ) At ProBrew, we believe that your brewery deserves equipment as unique as the drinks that you craft. ProBrew’s customizable equipment empowers breweries to expand operations at their own pace. For more information, visit www.probrew.com or email contactus@probrew.com . Old Orchard ( https://www.oldorchard.com/brewer ) : If you need a central source for fruit flavor, Old Orchard has you covered. Old Orchard supplies flavored craft juice concentrate blends to beverage brands for the production of beer, cider, seltzer, wine, spirits, kombucha, and more. Flavor your lineup and streamline your sourcing by heading to oldorchard.com/brewer Ss Brewtech ( https://www.ssbrewtech.com ) : Ss Brewtech has taken technology they invented working with world-renowned industry veterans and made them available to every craft brewer. To learn more about Ss Brewtech's innovation list, head over to SsBrewtech.com . PakTech ( http://resources.paktech-opi.com/beer-and-brewing-inquiry ) : 100% recycled, 100% recyclable, and reusable—PakTech handles are the sustainable solution to handle your craft beer. PakTech has been a leading producer of secondary packaging for the craft beer industry for over 30 years. Order your free samples today! Call 541.461.5000. Berkeley Yeast ( https://berkeleyyeast.com ) : The creators of Tropics yeast, which produces massive notes of guava and passionfruit, now bring you Thiol Boost. Berkeley Yeast’s Thiol Boost is pure liquid thiol precursors that take Tropics to the next level. Mention this podcast and get 15% off your next order. Support Craft Beer & Brewing Magazine Podcast