290: Jason Spaulding of Brewery Vivant and Broad Leaf is Getting Comfortable With Less

Jason Spaulding, cofounder of Brewery Vivant and Broad Leaf Brewery, has been around the block. He cofounded his first brewery, New Holland, in the mid-90’s, and after exiting that brewery and spending time away from the brewing industry, launched Brewery Vivant with his wife Kris about twelve years ago. Operating a brewery with a niche focus comes with benefits as well as challenges, but Vivant has always focused on beer, food, and hospitality with a particular bit of Wallonian-like flair. Their take on Belgian-style beers is a bit more earthy and a touch more subdued than the American norm, but their audience has followed along. There’s a temptation in every business to chase growth, no matter the cost, and Brewery Vivant followed the same book that everyone followed through the early 2010’s. They put beer into grocery stores through distributors, and when distributors told them which beers to make more of, or make less of, they had no choice but to listen. Rather than dilute the Brewery Vivant brand with styles that didn’t feel germane, they launched a second brewpub out in the ‘burbs (Broad Leaf) dedicated to progressive styles like hazy IPA and fruited kettle sours. Then, through COVID, the bottom all but dropped out. They made it through, but the broader conditions were an existence-level threat. Now, the Spauldings are rethinking why, and how, they make beer. The larger 60bbl tanks that required three turns on their 20bbl brewhouse, have gone and are being replaced by a pair of 20bbl tanks. Rather than feeding the distribution beast, they’re refocusing on making the beer their customers want in the quantity they want it, and packaging any extra that isn’t earmarked for their own locations. It’s been a tough to scale back the earlier aspirations, but the health of the business requires it, and the ability to be dynamic and creative at this smaller scale is creating a new excitement. This isn’t a typical episode of the podcast, more business than brewing, but it’s honest look at how this long-time craft brewer is taking on the challenge of the beer business, now. This episode is brought to you by: G&D Chillers ( https://gdchillers.com ) : For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across the country along the way, and they’re proud of the cool partnerships they’ve built over the past 30 years. Reach out for a quote today at gdchillers.com or call to discuss your next project. BSG Craft Brewing ( https://BSGCraftbrewing.com ) : TNS Hop Oils are a revolutionary hop product that gives your beer all the hop intensity with none of the astringency. Make better beer and get more from each turn with less work. Change your brewing game with TNS Hop oils. Visit BSGCraftbrewing.com to learn how Accubrew ( https://accubrew.io ) AccuBrew is a game changing fermentation monitoring system that gives you unprecedented insight into your yeast’s health and activity. The AccuBrew sensor, mounted through your tank’s sample port, creates a record of sugar conversion, clarity, and temperature for every batch run. Something BIG is coming, find out more at accubrew.io . ProBrew ( https://www.probrew.com ) At ProBrew, we believe that your brewery deserves equipment as unique as the drinks that you craft. ProBrew’s customizable equipment empowers breweries to expand operations at their own pace. For more information, visit www.probrew.com or email contactus@probrew.com . Old Orchard ( https://www.oldorchard.com/brewer ) : If you need a central source for fruit flavor, Old Orchard has you covered. Old Orchard supplies flavored craft juice concentrate blends to beverage brands for the production of beer, cider, seltzer, wine, spirits, kombucha, and more. Flavor your lineup and streamline your sourcing by heading to oldorchard.com/brewer Ss Brewtech ( https://www.ssbrewtech.com ) : Ss Brewtech has taken technology they invented working with world-renowned industry veterans and made them available to every craft brewer. To learn more about Ss Brewtech's innovation list, head over to SsBrewtech.com . Christian Hansen ( https://www.chr-hansen.com ) : Christian Hansen are now bringing their knowledge of microbes to brewers with their SmartBev range of frozen liquid yeast and freeze-dried bacteria. Reimagine what your beer can be. Go to Chr-Hansen.com to learn more on the SmartBev line of products. California Craft Beer Summit ( http://cacraftbeersummit.com ) : Join the craft beer community in Sacramento March 19-22 for the California Craft Beer Summit. Access educational sessions on business and technical skills and network with industry leaders all under one roof. Early bird discounts end January 20 visit cacraftbeersummit.com to register. Support Craft Beer & Brewing Magazine Podcast