312: Pure Project’s Winslow Sawyer Brews With Style, Not to Style

When Winslow Sawyer and his partners launched San Diego’s Pure Project in the middle of the last decade, they weren’t focused on brewing particular styles. Instead, they began with the tenet of building a brewery focused on sustainability, using natural ingredients from small farmers wherever possible, and lowering their environmental impact while also giving back through the 1% for the Planet program. IPA wasn’t the initial focus—San Diego already had plenty of great IPAs—but as the hazy IPA trend caught on Sawyer quickly found a way to explore his love of New Zealand hops despite the constraint Pure Project placed on themselves—no reverse osmosis, only municipal water built up, not stripped down. Now, they don’t define their hazy IPAs as “New England-style,” but have coined the term “murky” instead. In this episode, Sawyer discusses their approach to a range of beers, from IPA to pale lager and even spontaneously fermented acid-forward beer. Along the way, he covers: consciously choosing single infusion over decoction in their pale lager balancing flavor intensity with drinkability altering their approach to hoppy beers over the past number of years using Mosaic as a base for experimentation with new hops reducing dankness as beers increase in ABV brewing spontaneous beers with wet hops And more. This episode is brought to you by: G&D Chillers ( https://gdchillers.com ) : For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across the country along the way, and they’re proud of the cool partnerships they’ve built over the past 30 years. Reach out for a quote today at gdchillers.com or call to discuss your next project. BSG Craft Brewing ( https://Bsgcraftbrewing.com/Cancraft ) : Stressed about packaging and can supply? Don’t worry, CanCraft’s team of design & aluminum specialists are here to make things easy by supporting you every step of the way. Visit Bsgcraftbrewing.com/Cancraft to get started Old Orchard ( https://www.oldorchard.com/brewer ) : Old Orchard's new brewing customers often mention discovering Old Orchard through the word-of-mouth recommendation of another brewer. To join the core of Old Orchard's brewing community, learn more at oldorchard.com/brewer Accubrew ( https://accubrew.io ) The AccuBrew system is designed to give you unprecedented insight into the fermentation process. Monitor gravity, fermentation activity, clarity, and temperature, schedule reminders, and receive alerts anywhere, anytime. To learn more about AccuBrew head over to AccuBrew.io ProBrew ( https://www.probrew.com ) The ProFill series of rotary can fillers from ProBrew are accelerating plant production everywhere. For more information, visit www.probrew.com or email contactus@probrew.com . Tabski ( https://tabski.com ) : Tabski QR Code Ordering is the future of brewery ordering! With Tabski, your customers can order and pay for their beers right from their phones by scanning a QR Code on the table. Get rid of lengthy lines and increase check size by up to 30%! Learn how you can get started today at tabski.com. Omega Yeast ( https://omegayeast.com ) : Thiolized yeast are a new tool for brewers to bring intense guava and passionfruit aromas out of your malt and hops. And wait, there’s more! Omega Yeast makes yeast-to-order with a consistent one week lead time ensuring peak freshness and reliability. Five Star Chemicals ( https://fivestarchemicals.com ) : Keep your brewery running smoothly with Five Star Chemicals. Our cleaning solutions are specifically formulated to meet the unique needs of breweries, ensuring that your equipment stays clean and free of harmful bacteria and contaminants. ABS Commercial ( https://abs-commercial.com ) : ABS Commercial is proud to offer brewhouses, tanks, keg washers, and small parts to brewers across the country as well as equipment for distilling, cider-making, wine-making, and more! Contact us today at sales@abs-commercial.com to discuss your customized brewery needs. ABS Commercial. We are brewers. Support Craft Beer & Brewing Magazine Podcast