77: Adam Avery: Laying a Foundation for the Future and Focusing on Quality and Innovation

Adam Avery of Avery Brewing has seen a lot of cycles in craft beer over his past 26 years in business, and is bullish on the future. “There’s still a lot of blue sky out there.” Still, the best he can do is react to where he is and what the market is, right now. “Who would have thought that there would be 7500 breweries. If you had told me that five years ago, would I have built this brewery? I don’t know. I can’t go back in time. My crystal ball was cloudy on that aspect.” In this conversation, he candidly discusses issues of authenticity and production in a brewing world where shared resources are on the rise, the drastically shortened reaction time to market cycles and trends, the rise of non-alcoholic and “better for you” beer, their shifting approach to barrel-aged beers, how he defines the idea of “craft” in a way that differs from some others, and more. “Your beers are alive, and they should always be changing for the better.” This episode is brought to you by: Ss Brewtech ( https://www.ssbrewtech.com): The founders launched Ss Brewtech with a very clear goal to advance brewing equipment design, performance, and quality to the very highest standards in the industry. With a team that draws upon strong functional backgrounds in brewing science, mechanical engineering, industrial design, supply chain, and manufacturing, Ss Brewtech has the people and skill sets you would want and expect from your supplier of pro brewing equipment. Head over to SsBrewtech.com for more information on their brewhouses and brewing gear. BSG ( http://bsgcraftbrewing.com): Great beers are made from select ingredients. With BSG, you’ll bring the world to your brewhouse with an unparalleled and diverse selection of ingredients, from across the globe to just down the road. Our dedicated customer service team and industry experience provides you with the assistance you need in every step of the way. Let BSG be your supplier of choice for products essential to making great artisanal beverages, so you can stay focused on your craft. For more information, visit us as bsgcraftbrewing.com, or contact us at 1.800.374.2739. G&D Chillers ( http://www.Gdchillers.com): As the brewing industry’s premier choice for glycol chilling, G&D Chillers has set the standard on quality, service, and dedication to their customer’s craft. For 25 years G&D has led the way on innovative solutions that match their brewing customers immediate and future needs. With a wide selection of custom built chillers; G&D offers the Nano chiller, the perfect solution for Nano breweries all the way up to their larger capacity units like the Vertical Air Chiller, built for higher volume operations. Contact G&D Chillers today for your chiller sizing needs at 800.555.0973 or reach out online at Gdchillers.com CraftBeer.com ( http://craftbeer.com): This episode is brought to you by CraftBeer.com, whose mission is to tell the stories behind America’s small and independent breweries and the cities and businesses that support them. Support Craft Beer & Brewing Magazine Podcast