379: Cinderlands Builds Full Dynamic Range into Fruit Beer and IPA by Thinking Beyond Purée and Pellets

Paul Schneider of Cinderlands is an optimist and a realist—but first and foremost he’s an analyst, studying the evolution of consumer trends and working tirelessly in the brewhouse to find creative and process solutions. He’s not afraid to use all the tools at his disposal—pulling solutions from food science, where necessary—while testing, honestly evaluating, and ensuring that everything they produce at Cinderlands meets the expectations of their drinkers. The Pittsburgh brewery drastically overhauled its fruit beer program for 2024, moving away from sweeter, thicker fruit beers in favor of flavored light lagers and “beyond beer” beverages, but—as Schneider explains in this episode—that shift required significant research in the food-science space. He’s also been an avid adopter of modern hop products, and here he shares their approach to layering hops in a variety of formats to achieve a variety of goals—from value-engineering IPAs for wider distribution to maximizing intensity in brewery-only releases. Over the course of the episode, Schneider riffs on: designing fruit beers to hit different value tiers without sacrificing flavor altering processes and bitterness in base recipes for balance with specific fruit additions light lager as a base for fruit beer sourcing juice and purée concentrate for more survivable and ranging fruit flavors and aromas using natural flavor top-notes in conjunction with other fruit formats adjusting dosing down in production batches from bench trials using flavor psychology to bolster fruit flavors without sugar value-engineering hop flavors and aromas for production IPAs without sacrificing quality saturating hop notes in the UHD (Ultra Hop Definition) series And more. This episode is brought to you by: G&D Chillers ( https://gdchillers.com ) : At G&D Chillers they always strive to Build Great Chillers. Partner with them as you Build Great Beer. Choose G&D Chillers on your next Expansion or Brewery start up and receive 1 free year of Remote control and Monitoring of your new G&D Chiller! ProBrew ( https://www.probrew.com ) “ProBrew is excited to now offer 2-4 week lead times on all in-stock ProFill Rotary Can Filler and Seamers. This special lead time is only while supplies last, so send us an email at contactus@probrew.com or call us at 262-278-4945. ProBrew, Brew YOUR Beer.” Old Orchard ( https://www.oldorchard.com/brewer ) : Berry Blend, Blood Orange, Lemonade, and Tart Cherry are the latest additions to our lineup of flavored craft juice concentrate blends. To learn more and request your free samples, head over to oldorchard.com/brewer Omega Yeast ( https://omegayeast.com ) : Experience distinct transparency and juiciness with Omega Yeast’s DayBreak-V. We've genetically eliminated haze in the popular British-V strain, allowing you to preserve the fruit-boosting prowess while achieving crystal clarity. Learn more at info@omegayeast.com . RSS Maclin ( https://rssmaclin.com ) offers audits and repairs for can seamers and can integrity training. We provide solutions for can damage, seam training, and help your facility become self-sufficient without relying on OEMs. Questions about your can line? Call us at (330) 299-8210 or email at service@rssmaclin.com Indie Hops ( https://indiehops.com ) breeds new hop varieties to help brewers captivate beer lovers. Brewers worldwide trust Indie’s unique varieties — Strata, Lórien, Luminosa, Meridian and Audacia — to modernize, brighten and diversify their beer lineup. Visit indiehops.com/podcast to discover what’s new in hop flavors. Berkeley Yeast ( https://berkeleyyeast.com ) . Superbloom strains make classic hops flavor; Fresh strains keep diacetyl low even with large hop additions; Tropics strains make a tropical bouquet reminiscent of the finest southern hemisphere hops. Mention this podcast for 20% off your first order. Support Craft Beer & Brewing Magazine Podcast