140: Jeff Herbert of Superstition Meadery on Envisioning and Making Best-in-Class Craft Beverages

While technically considered wine, mead has long had a stronger affinity with the world of beer and home brewing than it has with the wine world, and the growth of flavor-forward ingredient-laden meads has in many ways mirrored the rise of similarly-designed craft beers. Superstition Meadery, in Prescott, Arizona, has been one of the leaders in that new-school approach, stretching the definition of mead and widening the relevance of one of the world’s oldest fermented beverages. Inspired by innovation in the craft beer space, and in the culinary world, they’ve brought flavors and approaches to the mead world that excite and delight, from white chocolate-inspired fine bottled meads to milkshake meads in cans. In this episode, Jeff Herbert (who founded and owns the brewery with his wife Jennifer) walks through the steps that brought them to where they are today—early homebrewing, mead inspiration, technical evolution, and current innovation. He walks through their approach to quality, testing concepts, solving the mead making problem of time, healthy fermentations, honey flavor and mechanics, yeast management in the meadery, methods of adding fruit, improving extraction efficiency, fine tuning fruit expression for complexity, the impact of aging, and more. As brewers and craft beverage drinkers stretch out and explore adjacent fermentations, mead is increasingly finding its place in their repertoire. Herbert makes a great case for its relevance, driven by a creativity, enthusiasm, and ambition that you can hear in his voice. This episode is brought to you by: G&D Chillers ( https://gdchillers.com ) : Nearly 2,000 breweries across the US, Canada & Mexico partner with G&D Chillers. Innovative, Modular Designs and no proprietary parts propel G&D ahead as the premier choice for your glycol chilling needs. Breweries you recognize—Russian River, Ninkasi, Jack's Abby, Samuel Adams and more—trust G&D to chill the beer you love! Call G&D Chillers to discuss your project today or reach out directly at GDChillers.com. Old Orchard ( https://www.oldorchard.com/brewer ) : Old Orchard supplies craft juice blends from the heart of Beer City USA. As the industry blending experts, they supply major national brands and growing breweries alike. They've been the best-kept juicy secret in craft beverage for years, but now the secret's out. Breweries across the board are experiencing a seamless transition to Old Orchard as their new juice supplier. So hop aboard the Old Orchard fruit train; their sample kit starter pack is waiting for you at www.oldorchard.com/brewer. Hopsteiner ( https://www.hopsteiner.com ) : This episode is brought to you by Hopsteiner–your premium hop supplier dedicated to delivering quality hops and hop products in every package. Visit Hopsteiner.com for a complete list of offerings or select “shop hops” to start ordering today. Spike Brewing ( https://spikebrewing.com/craft ) : Born out of a basement in Milwaukee a decade ago, Spike has grown to become a leading manufacturer of premium-quality brewing equipment. So, if you’re looking for a reliable system for home or a commercial-grade Nano for your brewery, this is the time to buy! Spike is offering CB&B listeners a special 10% off all three-vessel system purchases, while supplies last. Visit spikebrewing.com/craft and enter the code CBB at checkout. Spike Brewing—pursue what’s possible. Brewers Publications ( https://www.brewerspublications.com ) : This episode is brought to you by BrewersPublications.com , publishers of “Gose: Brewing a Classic German Beer for the Modern Era” by Fal Allen. Gose explores the history of this lightly sour wheat beer style, its traditional ingredients and special brewing techniques. Learn about salinity, spices, and lactic acid as you experiment with Gose recipes from some of the best-known craft brewers of our time. Support Craft Beer & Brewing Magazine Podcast