The $20 Billion Lie: What the Fertility Industry Doesn’t Want You to Know

In this powerful and eye-opening conversation, I sit down with the founders of WeNatal, a company redefining preconception health for both women and men. Together, we dive into the overlooked science of Trimester Zero—the 3 - 4 months before trying to conceive—and why this time frame can be a game-changer for both natural conception and IVF outcomes. This episode breaks down the science, dispels myths, and provides tangible, realistic steps you can take to optimize your fertility—without the stress of perfectionism. We also unpack why the conversation around fertility needs to shift from being a “women’s health” issue to a team sport. About the WeNatal Founders: After experiencing miscarriages just a week apart, best friends Vida and Ronit were left devastated and searching for answers. Despite being healthy and on prenatal vitamins, doctors dismissed their losses as “random” or “age-related.” Digging deeper, they discovered a missing piece in fertility care: men’s health. Determined to change that, they partnered with experts, pored over research, and created a science-backed prenatal system for both women and men. What began as a personal mission has grown into WeNatal—a movement giving couples the knowledge, tools, and products to support conception, pregnancy, and the lifelong health of future generations. *** Get a free month of WeNatal’s Rest + Digest magnesium when you subscribe today at wenatal.com/neuroexperience *** Subscribe to The Neuro Experience for more conversations at the intersection of brain science and performance. I'm committed to bringing you evidence-based insights that you can apply to your own health journey. *** A huge thank you to my sponsors for supporting this episode. Check them out and enjoy exclusive discounts: Boncharge: Go to https://boncharge.com | Code: NEURO15 for 15% off Caraway: https://caraway.com/neuro for an additional 10% off your purchase LMNT: Use code drinklmnt.com/neuro to get a free 8-count Sample Pack of LMNT’s most popular drink mix flavors with any purchase. Thrive Market: Go to ThriveMarket.com/neuro to get 30% off your first order, and a free $60 gift. OSEA: Get 10% off your first order site wide with code NEURO at https://OSEAMalibu.com. You’ll get free samples with every order, and free shipping on orders over $50. *** I’m Louisa Nicola — clinical neuroscientist — Alzheimer’s prevention specialist — founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain — reducing Alzheimer’s risk — and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Topics discussed: 00:00:00 — The #1 thing ruining women’s fertility 00:03:09 — Trimester Zero: preconception importance00:05:14 — Male fertility: sperm quality & regeneration 00:06:42 — Epigenetics & passing traits to children 00:08:36 — Role of mitochondria in egg quality 00:10:46 — Myth-busting egg quantity vs. quality & aging 00:12:07 — Environmental changes & food nutrient depletion 00:17:10 — Plastics, toxins & lifestyle adjustments 00:21:25 — AMH (Anti-Müllerian Hormone) misconceptions 00:28:08 — Fertility industry concerns & preparing for conception 00:32:01 — Biological vs. chronological age in fertility 00:38:09 — IVF, diet changes & improved outcomes 00:42:01 — Key supplements: CoQ10, PQ, omega-3s 00:48:48 — Supplement regulation & quality control Learn more about your ad choices. Visit megaphone.fm/adchoices