Can better communication rebuild trust in government? A new movement says yes—and it’s catching fire

Public trust in government is near historic lows—but a new coalition of federal, state, and local communicators is working to change that. The Bonfire Collective, launched by the National Association of Government Communicators and George Washington University, is rethinking how agencies engage with the public. Their goal: to make government communication more strategic, more human, and more effective at restoring credibility. The group’s latest research shows a direct link between how agencies communicate and how much citizens trust them. Here to explain how the Bonfire Collective plans to turn that insight into action is the co-founder of the initiative and Director of Public Affairs for Baytown, Texas, Thomas Reeves. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .