About this episode
You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:28) - Cold outbound strategy: Affiliates to customers, cost-effectiveness emphasized. (2:52) - Math breakdown of two girls selling energy drinks at the beach. (3:58) - Vital role of a good product; giveaway strategy for virality. (6:51) - Marketing efficiency key; benchmarks like LTV, CAC ratio crucial. (8:43) - Cold outbound applicable to various businesses; direct communication methods. (9:44) - Consider ideal cash flow of acquisition; aim for quick returns. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition