How to Choose the Right Partner to Maximize Your Business - 013

When you’re looking for a business partner, you’re essentially looking for a marriage. And you wouldn’t invest your life in some total stranger, would you? Many people make the mistake of rushing into a partnership with someone who ends up bringing the business down. Listen to Bedros Keuilian and Craig Ballantyne talk about the importance of choosing a business partner who you’ve built a strong foundation of trust with, and shares your vision for your company’s future. Here’s what you’ll discover: 1:09 - Why it’s important to really know a person before you start a business partnership to avoid potential turmoil 4:30 - How choosing a partner with different strengths and weaknesses from your own will strengthen your business 7:18 - How Bedros and Craig’s past failed business partnerships taught them how to improve their future, successful partnerships 10:20 - How creating a 50/50 partnership can save you from disaster and resentment 13:17 - How to dissolve a partnership without losing friendships or destroying the business