About this episode
In this episode, we interview Tory Pratt, founder of Pratt Standard Cocktail Co. Some of the things we discuss include: How a childhood spent in and around the catering industry gave Tory the inspiration to start her own company and taught her to approach cocktails from a culinary perspective. What it means to get back to the true roots of a traditional cocktail ingredient, and why it sometimes takes 47 test batches until you're happy with the end result. The intricacies of sourcing ingredients like exotic Kola nuts and Turkish Pomegranates How Tory built her business from a kitchen concept to brand being sold in 14 States and Partnering with Whole Foods. Strategies for re-branding a line of existing products. Equipment you need and mistakes to avoid when you're making syrups in your own home kitchen And much, much more.