Episode 244 - Drinking Like Mad Men: Midcentury Cocktails with Cecelia Tichi

In this Midcentury cocktail retrospective with American Studies professor Cecelia Tichi, author of Midcentury Cocktails: History, Lore and Recipes from America's Atomic Age , some of the topics we discuss include: The historical backdrop for the society and culture of the mid-20th century: that is, a nation simultaneously traumatized by decades of war and economic depression and invigorated by economic prosperity and technological revolution. What drinking trends accompanied life in the big city, as well as those that took hold in the emerging, cookie cutter suburbs and the more upscale exurbs, where wealthy elites lived and vacationed. What the ballooning size of cocktail glasses (from 3 to 4 ½ ounces) and certain published entertaining guides meant for casual gatherings, in particular: how much one would be expected to take down over the course of an evening. We also examine certain bibulous subcultures like the aforementioned beat generation, commuters with access to bar cars on their train commute home from work, African Americans who relied on the famous Green Book when seeking entertainment and lodging on the road, and many other facets of mid-century life. Along the way, we cover the allure of an emerging Tiki culture, the surprising influence of the Playboy Bar Book, whether or not Don Draper and the cast of Mad Men managed an accurate portrayal of this drink-soaked era, and much, much more. This episode is brought to you by Near Country Provisions . If you live in the Mid-Atlantic and want to enjoy ethically raised (and delicious) meat from local farmers delivered to your door every month, then you need Near Country in your life. Head over to NearCountry.com and enter the code BARCART when you sign up for your subscription to receive 2 free pounds of bacon or ground beef in your first delivery.