61: Weleda's CEO Rob Keen On Greenwashing, Building A Strong Brand & The Future Of Natural Products

Weleda is a green brand that goes way, way back—it's been around since 1921. Originally a plant-based medicine company, over the years it has evolved into a natural beauty powerhouse that calls on the power of plants for its nourishing products. In this episode, Rob Keen, who has served as Weleda's CEO for North America since 2016, gives us an inside look into the green beauty industry. He predicts the ingredients that are about to shake up our routines, describes what's next for skin care, and talks about what it will take for natural products to become the new normal. Along the way, he touches on issues of access in the natural beauty space, gives tips for spotting "faux natural" brands, and shares the nonnegotiable beauty products to add to your repertoire. For Weleda, at the end of the day, it's all about going back to the basics. Though the company is nearly a century old, its ingredient list has remained relatively unchanged since the beginning, which speaks volumes about its sourcing. "People and nature have a symbiotic relationship," he tells mbg. "When they’re working together, it creates health." Now that's something we can get on board with. Enjoy this episode! Thrive Market's catalog includes 5,000 of your favorite premium, organic products up to 50% off and delivered straight to your door. Thrive Market is on a mission to make healthy living, affordable and accessible to everyone! Go to thrivemarket.com/mindbodygreen for a 30 day free trial and $60 off organic groceries with free shipping. KIND makes delicious, healthy snacks using whole ingredients. All of KIND’s snacks are crafted with delicious, wholesome ingredients like nuts, fruits and whole grains to keep your body and your taste buds happy! Enjoy 50% off and free shipping on your first Snack Pack when you subscribe to it through Snack Club, KIND’s monthly snack subscription service. Go to kindsnacks.com/MBG for more details. To contact Jason with comments, questions, or speaker ideas, please e-mail podcast@mindbodygreen.com . For all sponsorship inquiries, please e-mail sales@mindbodygreen.com . Want to join our podcast newsletter? Sign up here ! Learn more about your ad choices. Visit megaphone.fm/adchoices