603: YouTube Mogul CASSEY HO on Fashion, Fitness, and Following Your Heart

Cassey Ho is an entrepreneur, designer and inventor whose mission is to inspire joy and solve problems through innovative product design. With over 17 million followers and over 4 billion views across her social platforms, Cassey has nurtured a community who have watched her build her two brands from scratch: POPFLEX, which highlights her obsession with performance-based functional fashion, and Blogilates, her approachable-luxury fitness line which can be found exclusively at Target stores nationwide. Get the Start Today Journal - https://starttoday.com/products/start-today-journal 00:00 The Journey of Embracing Body Diversity in Fashion 01:18 Discovering Cassey's Design and Fitness Journey 02:45 The Birth of Blogilates on YouTube 05:01 Transitioning from Pilates Instructor to Fashion Designer 11:14 Navigating the Challenges of Online Hate and Personal Growth 15:42 Maintaining Emotional and Physical Health as an Entrepreneur 19:08 Building the Right Team and Overcoming Toxicity 35:33 The Evolution of Cassey's Design Career and PopFlex 37:45 The Journey of Fashion Design and Team Building 38:29 Discovering the Power of Upwork for Team Expansion 39:06 From Toxicity to Triumph: Building a Positive Team 48:51 The Impact of Celebrity Endorsements on Fashion Brands 53:00 Navigating the Challenges of Content Creation and Public Perception 55:57 The Evolution of a Creator: Pivoting and Personal Growth 01:03:52 Confronting and Overcoming the Dark Side of Creativity Have a question you want Rach to answer? An idea for a podcast episode?? Call the podcast hotline and leave a voicemail! Call (737) 400-4626 Sign up for Rachel’s weekly email: https://msrachelhollis.com/insider/ Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videos Follow along on Instagram: https://www.instagram.com/MsRachelHollis/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.