About this episode
Eli Schwartz is the Director of SEO and Growth at SurveyMonkey . He came in to answer commonly asked questions about SEO. Eli blogs about SEO and growth at elischwartz.co You can find him on Twitter at 5le . The YC podcast is hosted by Craig Cannon . *** Topics 00:23 - Does SEO matter in 2018? 2:23 - Where should a company start with SEO? 3:53 - Who’s doing SEO well? 4:48 - Why is Amazon doing SEO well? 5:48 - How should you crosslink? 7:33 - Paying for links 7:58 - SEO don’t dos 8:38 - Things that are no longer useful in SEO 9:43 - Keywords 13:08 - Reviews 13:48 - Content 17:48 - Images 23:08 - Link building 28:23 - How much time to give SEO? 28:53 - Mobile 30:58 - Ranking 32:08 - International SEO 34:18 - Translation 37:38 - International search 39:53 - GDPR 42:13 - Hiring someone to do SEO 44:08 - What to do when you organic SEO disappears 46:53 - Metrics for an SEO hire 48:53 - Tools for SEO 50:23 - Getting started in SEO