Find Clarity Through Action - Steve Madden, Co-Founder of Swingtweaks

Colin met Steve Madden at The 2023 PGA Show in Orlando and after hearing his entrepreneurial story over a couple of pints of Guinness we had to invite him on the show to share his experiences with you. "Five years ago my ex-girlfriend's dad invited me for a round, so I played an 18 hole round at Mountainside golf course. The next day I went and played the par 3 course there which had the massive holes and I became addicted to golf that weekend. When I got back to Calgary, I played three or four rounds next week and then I joined a golf course for the remainder of the season. Once new golfers feel that awesome shot or they hit that really close approach, smash that driver or make a long putt, that addiction really hits you. I made a decision a few years ago that I wanted to create a lifestyle, or a job where I could golf and do my own thing tech-wise. I've had two apps now that revolve around golf and Swingtweaks is the second one."... Steve Madden, Co-Founder of Swingtweaks ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF ! CLICK TO SAVE on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. ______________________________________________ Episode Chapters [03:00] Steve opens the show by sharing his level of play after picking up golf only a couple of years ago. Spoiler alert - his handicap is waaaay lower than Colin's. 😂 [04:20] Steve tells us how a rugby-playing lad from Ireland ended up becoming a tech entrepreneur in Calgary Canada by way of Vietnam. [05:20] Colin asks Steve to share his first golf experience five years ago and who invited him to try the game. [06:50] Steve gives us the "Elevator Pitch" for his latest golf venture Swingtweaks. [09:10] Steve talks about the rise in popularity of golf lesson and training technology ventures such as Sportsbox.ai [10:05] We learn the back story and AHA moment of Swingtweaks [12:45] Steve shares business model, user experience, value proposition and customer profiles for Swingtweaks. [16:40] Colin asks Steve to share how they came up with the name Swingtweaks and the concept of users purchasing "Tweaks". [18:45] Steve talks about how Swingtweaks generates revenue and how they developed the pricing model cost per "Tweak". [22:00] Colin asks about the Swingtweaks strategy to acquire new users, retain/engage existing ones and how they incentivize PGA teaching pros to join the platform. [27:00] Steve shares some stories from satisfied users and the most unexpected places around the world that golfers are using Swingtweaks. [28:30] We learn about the future plans for Swingtweaks and which markets, countries and languages they look to expand into next. [30:50] Steve shares some positive user experiences and how they are building community on Instagram and Reddit. [33:00] Steve offers you - our ModGolfers - 20% OFF your first Swingtweak using promo code MODGOLF .* *(FYI we don't receive a commision if you buy one! 😎) Click on the image below to watch our extended conversation with Steve on our Youtube Channel ! To learn more and get 20% OFF your first Swingtweak using promo code MODGOLF , check out the Swingtweaks website . You can also connect with Steve on his bio page . ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: Steve Madden - Co-Founder of Swingtweaks.