Looking Outside The Golf Box To Build A Premium Golf Brand - Lisa O'Hurley, CEO and Founder of LOHLA SPORT

"When COVID hit, GOLFINO hit on some hard times because they had 30 freestanding stores that all of a sudden closed down. They ended up selling the brand and it affected all of us, I was getting phone calls like crazy from the country clubs from the members asking "What's going on with GOLFINO and how can we get it?" Sitting over dinners with my husband it dawned on me that you know, what, if you were ever going to create a lady's premium golf brand, now is the time, because there was all of a sudden a hole in the marketplace. And that hole is what I created! I was fortunate that I still had the sales team and customers who trusted me. So I had a lot of pieces to the puzzle that I had unknowingly been working on for seven years not knowing exactly that it would translate into LOHLA SPORT." Want to learn more about LOHLA SPORT? Check out their website to see how Lisa and her team bring premium European-designed sporting fashion to North American women. Click on the image below to check out our extended conversation with Lisa on our Youtube Channel ! You can learn more about Lisa on her bio page . Show Notes and Lisa Quotes In one of the most unique sponsorships in sports marketing history, LOHLA SPORT partnered with Stefan Wilson and Andretti Autosport for the 2021 Indianapolis 500. Lisa shares how one of her race car loving investors made this valuable marketing opportunity happen. After a 10 year career at GOLF CHANNEL, Lisa began the US business of GOLFINO, turning her love for golf fashion into her profession. After 7 years with GOLFINO, Lisa began LOHLA SPORT in June 2020 to continue to bring premium European-designed sporting fashion to the United States. Lisa strives to bring on-trend designs (with a touch of LA flair) to those who live a country club, resort or traveling lifestyle. Lisa lives in Los Angeles, CA with her husband, John (Seinfeld's J. Peterman), their son Will and two dogs, Lucy and Charlotte. Lisa@LohlaSport.com