The Links At Petco Park: Creating Fun Golf Experiences - Nate Adelman / Callaway Golf

In 2014 the San Diego Padres approached Callaway Golf with the opportunity to create a golf experience in their ball park. They had no idea what this could look like, but rather than politely dismiss the request, Callaway embraced an entrepreneurial/startup/innovation mindset to collaborate and co-create what has become "The Links at Petco Park". http://cmp.callawaygolf.com/thelinks Now in its third year, #TheLinksAtPetco has grown in both size and sophistication. Callaway keeps raising the bar on player engagement and experience to make this a truly unique event that serves as a platform to help grow the game and give back to the community through their charity partnerships. This YouTube video covers the 2016 #TheLinksAtPetco experience.... https://www.youtube.com/watch?v=mwkDcT_GAD0 Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Episode Highlights include: 01:52 - 03:14 Nate gives us an overview of The Links At Petco Park. 03:20 - 04:24 We learn the gameplay format and experiential qualities offered at #TheLinksAtPetco 04:51 - 08:40 Nate walks us through the player's "Day at Petco Park" experience and Callaway's "Grow The Game" initiatives. 08:52 - 10:35 The progression and growth in popularity as The Links At Petco Park enters its third year. 11:10 - 13:49 The charity platform #TheLinksAtPetco creates, which supports Callaway's desire to give back to the local San Diego community. 14:18 - 18:48 Nate tells the "AHA Moment" story of how The Links At Petco Park came to be. 18:48 - 21:48 Colin and Nate discuss Callaway's company culture that supports innovation and the startup mindset. 21:48 - 24:52 Nate's "Intrapreneur" role at Callaway and culture of trust that allows people to take risks in a safe and supportive environment. 24:53 - 28:14 How Callaway has applied "Lean Startup Methodologies" https://leanstartup.co/ over three years to eliminate or alter what hasn't worked and enhance the elements that have. 28:15 - 32:06 Callaway's dilemma to scale #TheLinksAtPetco up to a multi-stadium offering across the US or to focus on making this annual event experience the best in market. 32:07 - 34:41 Colin refers to Simon Sinek's TEDx talk "Start With Why" to explore the Callaway culture that motivates them to connect with their customer and help grow the game. 34:42 - 36:43 How The Links At Petco Park encourages beginners to participate by creating a fun, non-intimidating environment that everyone can enjoy. Special Guest: Nate Adelman - Marketing Manager at Ogio and Callaway Golf.