Telling Impactful Stories That Build Community Beyond Golf - YuChiang Cheng / President, Topgolf Media

On this week's episode of The ModGolf Podcast, host Colin Weston sits down with Topgolf Media President YuChiang Cheng to learn how his team is tasked with striking the balance between rapid physical and technological expansion while conveying the consistent message that speaks to the quality, culture and purpose of their brand. Topgolf now has 41 US venues that served over 13 million customers in 2017...and growing. They are expanding globally, starting with Australia, Mexico, Canada and Dubai, along with bringing to market complimentary products, services and experiences. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Topgolf Media has been entrusted to not only tell the Topgolf story, but to create innovative brand-extending content such as Topgolf Tour, Chef Showdown, The Hook and the In Focus series. Topgolf Media also helps facilitate new market growth with products such as Topgolf Swing Suites, TopTracer, TopTracer Range and Topgolf Crush. YuChiang shares how his personal entrepreneurial journey of experimentation, curiosity and the occasional failure has shaped his leadership style that encourages staff members to embrace a startup mindset that looks for new opportunities to make things better. Related links discussed in this episode: Topgolf Tour Shotmakers, which premieres April 9 on Golf Channel Topgolf Chef Showdown In Focus | Topgolf TopTracer TopTracer Range The Hook with Charles Kelley Topgolf Crush WGT - World Golf Tour The Lean Startup Methodology Some of YuChiang's podcast picks (after The ModGolf Podcast, of course): Freakonomics Hidden Brain: A Conversation About Life's Unseen Patterns This American Life Special Guest: YuChiang Cheng - President, Topgolf Media.