Creating New Golf Markets That Make The Competition Irrelevant - Renée Mauborgne / Blue Ocean Strategy

“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways" To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin On this episode Renée and Colin cover a wide range of golf industry topics including: • How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success. • How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way. • If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value. To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin's blog post " Turning Green Fairways Into Blue Oceans ". Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of "non-customers" that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the "Three tiers of non-customers". To learn more about Blue Ocean Strategy, visit their website at https://www.blueoceanstrategy.com/ Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.