How Matt Taylor Built Tracksmith and Envisions The Company's Role in Change Within the Sport, Industry

"It was doing writing, photography and short films. I was really bad at all three of them but this was pre-Flotrack, pre-you guys. If you were into this content, there really wasn't a place to find it. I just learned as I did that project what was really interesting was what people were actually interested in. I went into it thinking everyone wanted to know what splits everyone was doing in their workouts. In my first week, I was at the University of Portland and those guys were kind of wild and crazy and really fun to be around. I did the equivalent of an MTV Cribs thing to show their house, how they lived and the bikes they would ride around campus. That was the thing that everyone was like, 'We want more of that content!' They didn't care that they did 5 x mile with three minutes rest. That was really interesting and pretty fundamental in my experience with Tracksmith and how to tell stories in an interesting way and what people will resonate with." Matt Taylor is the founder and CEO of Tracksmith. In this episode, we discuss how he built the company through his early start in track and field storytelling. We touch on how the brand has started to cater beyond the serious runner and into the athleisure and general running community + now the throws? The episode was recorded at the Olympic Trials. Kyle Merber co-hosts the conversation as we explore some of the areas that he wants to see change within the sport, what his company is doing to be part of that and much more. We’re on the cusp of a running boom and so there’s much more to come from Tracksmith. 📈 Support for this episode comes from WHOOP . WHOOP is offering 15% off with the code “CITIUS” at checkout. Go to WHOOP and enter CITIUS at checkout to save 15%. Sleep better, recover faster and run faster. Get to the start line healthy with WHOOP. https://join.whoop.com/citiusmag ✍️ F ULL SHOW NOTES + MORE QUOTES ON CITIUSMAG.com HOW TO SUPPORT THE PODCAST 🎙️ Subscribe and leave a review on Apple Podcasts . 💵 Pledge any dollar amount to us on Patreon.com/CITIUSMAG 👕 Pick up merch from the CITIUS MAG store to show your support for the podcast and website. 📧 Subscribe to the CITIUS MAG Newsletter 🎥 Subscribe to the CITIUS MAG YouTube channel