How Jos Hermens Started The NN Running Team + Stories Working With Eliud Kipchoge, Kenenisa Bekele and Haile Gebrselassie

My guest for this episode is Jos Hermens. He is the founder of Global Sports Communication and the NN Running team. We recorded this episode back in April when I made a trip to Rotterdam to host the team’s 5th anniversary. When they started in 2017, they announced themselves as “the first professional running team” with stars like Eliud Kipchoge and Kenenisa Bekele as the faces of the team. They’ve also made major strides by bringing in other major sponsors to back the team. We dive into the business side of the team, how Jos transitioned from an Olympian to an agent, what he’d like to see changed within the sport, his obsession with breaking records, stories working with Kipchoge, Bekele and Haile Gebrselassie, plus much more. SUPPORT THE SPONSORS TRACKSMITH: The Eliot Runner was developed to meet the rigorous demands of committed runners, providing the perfect balance of cushioning and responsiveness with classic Tracksmith style. See the Eliot Runner in person at Tracksmith’s Pop-Ups at the London and Chicago Marathons and their Boston store this fall before an exclusive opportunity to pre-order on October 24th. Learn more about the Eliot Runner by visiting tracksmith.com/citius FOR EVERY RUN FILM FESTIVAL : Pacers Running, in partnership with The Running Event (TRE), is proud to present the first annual For Every Run Film Festival. Taking place at TRE this December 1 in Austin, TX, the festival will celebrate the best stories from the running industry, showcasing multiple categories for films as well as best brand campaign, photo of the year, and written work. Enter here: https://www.foreveryrunfilmfestival.com/ VELOUS is an active recovery footwear brand designed to help you restore, revive & re-energize before and after you train. Two years in development, this team has created the world’s most comfortable, supportive and lightweight active recovery shoe in the world. Get 20% off using code CitiusMag20 GARMIN : Music. Training. Data. The Garmin Forerunner 245 Music is my favorite running partner. You do the running. This GPS running smartwatch does the thinking. It even gets to know you and your body better, mile after mile and song after song. Get one for yourself here >> https://bit.ly/3Pcu0qo FINAL SURGE: If you are a coach, Final Surge makes planning and analyzing workouts simple and helps streamline communication with your athletes. Final Surge is also here to offer up some world-class training programs. Check out their offerings today: FINALSURGE.COM – USE CODE CITIUS FOR 10% OFF. HOW TO SUPPORT THE PODCAST 🎙️ Subscribe and leave a review on Apple Podcasts . 💵 Pledge any dollar amount to us on Patreon.com/CITIUSMAG or Hit us on Venmo @CITIUSMAG 🎥 Subscribe to the CITIUS MAG YouTube channel