May 31, 2022
Olympic Long Jumper Tara Davis And Paralympic Sprinter Hunter Woodhall Sign With Lululemon + How They Built Their Following And Audience Of Millions
The CITIUS MAG Podcast | A Running + Track and Field ShowAbout this episode
"We have never liked the way that track did business. They’re only focused on business and not the athlete. I feel like we want to change that. It’s athlete first and business second. I want to change that and we are changing that." – Tara Davis "I think that we want to do that in two steps. One is being that person and those athletes making the change. It’s also trying to do things on our own to make that more accessible to athletes. I think it’s easier said than done a lot of times because those resources aren’t available to athletes. A lot of times there isn’t someone there teaching athletes what to do or how to market themselves and how to use these platforms to grow their brand to be able to connect with brands and support themselves." – Hunter Woodhall U.S. Olympic long jumper Tara Davis and Paralympic sprinter Hunter Woodhall are two of the most fun personalities in the sport. You may remember Davis celebrating making the U.S. Olympic team and rocking a cowboy hat and then celebrating by running into Woodhall’s arms. They’ve chronicled much of their relationship as well as their on and off-the-track story very well on social media. They’ve done such a great job of marketing themselves that they boast more than 420K subscribers on YouTube and have a combined TikTok following of more than 3 million followers. They sat down with me and my colleague Jasmine Todd to share the news that they’ve just signed a sponsorship deal with Lululemon as global brand ambassadors. In this episode, we touch on that deal, why they’ve gone about sponsorships and contracts differently in the track space and the importance of athletes harnessing their own story. SUPPORT THE SPONSORS GARMIN : Music. Training. Data. The Garmin Forerunner 245 Music is my favorite running partner. You do the running. This GPS running smartwatch does the thinking. It even gets to know you and your body better, mile after mile and song after song. Get one for yourself here >> https://bit.ly/3Pcu0qo HYDROW : Hydrow is a state-of-the-art rowing experience. Hydrow works 86% of major muscle groups, compared with only 44% from cycling. That’s twice the benefit in half the time! It’s a perfect low-impact workout to add to your training cycle for both endurance and resistance training. Use code CITIUS100 for $100 off of the rower (stackable with any current offerings) >> https://hydrow.com/ OREGON22 : We are less than 60 days until the World Athletics Championships in Eugene, Oregon (7/15-24). The outdoor track season is underway and the journey to Hayward has begun. Don’t miss out. Buy your tickets today to see the world’s best athletes in action at the first-ever world outdoor championships being held on U.S. soil. You can get your tickets by visiting WorldChampsOregon22.com/Tickets