Santa Cruz CEO, Joe Graney – Engineering His Way to the Top

Join me for a chat with Santa Cruz CEO, Joe Graney. Joe talks about his background and how he’s worked his way up from joining Santa Cruz as a contract engineer to now being CEO of the entire business. Hear Joe talk about the importance of the Syndicate to their marketing efforts and how they made carbon a legitimate option for gravity mountain biking. How does Joe feel engineering translates to running a business? We also chat about Santa Cruz’s insane drive to develop bikes and how even Covid didn’t slow that down, why they build their bikes in-house and plenty more. So sit back, hit play and listen to this episode with Joe Graney. You can check out all that Santa Cruz have to offer over at santacruzbicycles.com . Supporting Partners 7mesh Do you want some incredible quality riding kit from the awesome 7mesh ? Well, they are offering Downtime listeners a 20% discount using the code ‘ DOWNTIME7MESH20 ‘ over at 7mesh.com . Head over now and check them out and what’s even better is that the ship globally, so wherever you are, you can get your hands on some top quality riding gear. Santa Cruz Bicycles To check out everything Santa Cruz, just head over to santacruzbicyles.com . Podcast Stuff Downtime EP Downtime EP issue 2 is now available at downtimepodcast.com/ep . EP takes inspiration from the guests and topics of the podcast. It expands on them, and takes them into a stunning print-only format. EP is the perfect companion for some quiet time away from the distractions of modern life. Beautiful to have and hold, and a timeless piece of mountain bike history. Just head over to downtimepodcast.com/ep to save yourself £5 off of the cover price with an annual subscription for just £20 plus postage or you can purchase EP1, or EP2 on their own too. Merch If you want to support the podcast, and represent, then my webstore is the place to head. All products are 100% organic, shipped without plastics, and made with a supply chain that’s using renewable energy. So check it out now over at downtimepodcast.com/shop . Follow Us Give us a follow on Instagram @downtimepodcast or Facebook @downtimepodcast to keep up to date and chat in the comments. For everything video, including riding videos, bike checks and more, subscribe over at youtube.com/downtimemountainbikepodcast . Are you enjoying the podcast? If so, then don’t forget to subscribe. Each episode will get delivered to your device as soon as it’s available and it’s totally free. You’ll find all the links you need at downtimepodcast.com/subscribe . You can find us on Apple Podcast, Spotify, Google and most of the podcast apps out there. While you’re there, why not join our newsletter to get our Weekend Warm-Up email every Friday. Full of interesting bike-related stuff, competitions, product recommendations and more. Our back catalogue of amazing episodes is available at downtimepodcast.com/episodes