About this episode
Betty started her art business in her mid 50's and a few years later had a 6 figure per year business. This is her story and advice for artists looking to do the same. Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l (00:00) Introduction to Betty Franks' Artistic Journey (02:22) Interview with Betty Franks Begins (03:15) Betty Franks' Unique Artistic Style (05:10) Betty's Journey to Finding Her Style (13:19) Starting a Business and Marketing Art (15:51) Diversifying Income Streams (22:44) Online Teaching and Course Creation (26:09) Pricing Art and Catering to Audience (28:22) Annual Art Pricing Strategy (28:50) No Sales Policy and Shipping Discounts (29:18) Transition to Offering Prints (30:40) Balancing Gallery Sales and Online Presence (31:07) Negotiating Gallery Commissions (32:08) Connecting with Art Buyers (34:23) Social Media Strategy and Avatars (35:55) Hiring Help and Using Basecamp (37:24) Pinterest and Instagram Focus (44:42) Merchandise and Fine Art America (45:36) Personal Growth and Healthy Living (51:03) Advice for Late Starters in Art (54:45) Conclusion Betty on Youtube https://www.youtube.com/@BettyFranksArt Betty on Instagram https://www.instagram.com/betty.franks.art/ Betty's Website https://www.bettyfranksart.com/ Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast