Ep. 228: Hit-Boy | Success, Betrayal, & The Stories Behind Hip-Hop’s Biggest Anthems

Today’s guest has rewired modern hip-hop. His fingerprints live all over the last decade but the real story behind that success is far more human, painful, and transformative than the headlines ever show. In this conversation, he opens up about the highs and lows of being a producer in hip-hop: the pressure, the politics, the contracts, the moments that nearly broke him, and the breakthroughs that almost didn’t happen. He also shares the lessons shaped by fatherhood, betrayal, and real perseverance — all while creating some of the most important and culture-defining music of our time. And The Writer Is... Hitboy! A special thank you to our sponsors... Our lead sponsor, NMPA aka the National Music Publisher's Association. Your support means the world to us! And @splice -- the best sample library on the market, period. Chapter list 0:00 TEASER 1:20 Ross’ Intro 2:02 Fatherhood and Being a Full-Time Dad 5:12 Parenting, Hoops, and What His Son Really Loves 6:29 The Humbling Reality Check: Kids Don’t Care About Your Hits 7:29 Growing Up Between Pasadena & San Bernardino 8:34 Seeing His Uncle’s Success & Wanting to Be on TV 9:35 Falling in Love With Beat Programming 10:12 Learning to Write & Rap at 13 11:23 Selling His First Beat for $20 at 16 12:24 MySpace Era: The Birth of “Hit-Boy” 13:09 First Major Betrayal: Partner Gets Signed Behind His Back 15:01 Advice to His Younger Self: Patience & Self-Belief 15:23 Building Early Industry Relationships Through MySpace 16:13 First Time Inside a Real Studio (The Underdogs) 17:39 The Underworld of LA Sessions & A Young Hit-Boy Watching Greats 18:44 First Major Placement: Jennifer Lopez 19:06 Providing for His Mom With His First Checks 19:27 Growing Up Without a Present Father 20:22 His Dad’s Return & Going on a Run Together 22:04 How Fatherhood Changed His Time, Focus & Creativity 23:27 Recording Nas: The Hidden Role People Don’t See 24:57 Getting His First Publishing Deal (And the 18-Year Lock-In) 28:02 Staying Current: “I Update My Software Every Day” 28:21 First Big Hit: Drop The World Lil Wayne & Eminem 29:47 Why He Used to Clash With Kanye 32:00 The ‘N*****s in Paris’ Moment (Language Question + Setup) 33:35 First Song With Kanye: The Christmas Track 34:12 Making Music With Kanye, Jay-Z & the Good Music Family 35:40 Hearing 'Paris' for the First Time in the Planetarium 36:32 Realizing the Song Was Going to Be a Cultural Earthquake 38:23 Big Sean, Executive Production & Sharpening His Ear 39:09 How Drake Found the ‘Trophies’ Beat 39:52 Stripping Beats Down to Let Artists Shine 40:33 When to Stop Producing: The Minimalism Lesson 41:38 Depression, Contracts & Losing the Relationship With Drake 42:57 The Pain of ‘Trophies’ Not Making Drake’s Album 43:13 What His Publishing Deal Held Him Back From 44:22 Working From a Place of Fear vs. Freedom 45:01 Working With Beyoncé (Excellence at Every Level) 46:22 The Story of ‘THIQUE’: An 8-Year-Old Beat Comes Back to Life 46:39 Why Old Beats Deserve Second Lives 47:57 The Making of Sicko Mode & Travis Scott’s Explosion 48:20 The Greatest Timing Ever: Streaming, Social Media, Travis 49:00 The Long Journey of Sicko Mode (2016 → 2018) 50:13 Are Producers Songwriters? The Eternal Debate 51:30 Nipsey Hussle: Early Sessions & Mutual Respect 53:53 Nipsey Claims the Song: “I Need This for My Project” Hosted by Ross Golan Produced by Joe London and Jad Saad Hosted on Acast. See acast.com/privacy for more information.