Ep. 208: Edgar Barrera | The Max Martin of Latin Music

Today’s guest is a Latin music powerhouse whose pen has changed the game globally. With a genre-defying catalog that spans regional Mexican, reggaeton, pop, and bachata, he’s crafted chart-topping hits that cross borders and break records. His work has earned him 26 Grammy wins, making him one of the most decorated writers in the industry today. But beyond the accolades, he’s a true musical chameleon—effortlessly fusing cultural roots with modern sounds to create melodies that resonate worldwide. He brings heart, hustle, and authenticity to everything he touches. And the writer is… Edgar Barrera! Timestamp | Chapter Title 00:00 | Intro and Sponsor 00:45 | Meet Your Host: Ross Golan 01:08 | Follow @AndTheWriterIs 01:17 | Presented by NMPA 02:09 | Guest Introduction: Edgar Barrera 03:00 | How Edgar Became a Hitmaker 06:30 | Global Success and Crossover Hits 10:00 | Writing for Regional Mexican Artists 15:00 | Secrets Behind Chart-Topping Songs 19:00 | Challenges and Pressure of Success 23:00 | Building a Cross-Cultural Career 28:00 | The Power of Simplicity in Songwriting 32:00 | Lessons from Collaborating with Legends 37:00 | How Edgar Approaches Artist Development 42:00 | Staying Grounded Amid Global Fame 47:00 | Behind The Scenes of Major Hits 52:00 | Edgar’s Advice to the Next Generation 57:00 | Wrapping Up: Gratitude and Staying Inspired Hosted on Acast. See acast.com/privacy for more information.