EFR 497: The Buff Bunny Story - Small Town Girl to Worldwide Fitness Sensation with Heidi Somers

Hailing from the small town of North Pole, Alaska, young Heidi Somers never saw herself as the face of a fitness brand with over 1.7 million followers on Instagram and 765,000 subscribers on YouTube. At the age of 20, the self-proclaimed introvert was working four jobs and left for San Antonio the following year to pursue medical school. It was in university when she began sharing her passion for health and fitness on social media, just for fun. Before she knew it, she'd grown a sizable audience and had company after company at her doorstep. Eventually, Heidi made the big decision to quit school and go all-in on her new business, Buffbunny Collection, which designs and creates luxurious fitness apparel made for every body . The brand showcases and celebrates women of all different body shapes, sizes, and backgrounds. Listen in as Heidi shares her story from shy, small-town girl to entrepreneur and influencer. She also describes her unique relationship with Christian Guzman, who happens to run a well-known fitness brand of his own. Finally, Heidi explains how she stays creative and continues to gain inspiration in an increasingly saturated market. Follow Heidi @buffbunny Follow Chase @chase_chewning Episode resources: Save 15% on Paleovalley's 100% grass fed beef sticks with code EVERFORWARD at https://paleovalley.com/store/beef-sticks Get your free variety sample pack of LMNT Recharge electrolyte drink mix at http://drinklmnt.com/everforward Watch the complete video and learn more at https://chasechewning.com/podcasts/episode/497