FBS 2018: Serving the Subculture of Your Audience with Randall Pich of LIVE FIT

Randall Pich , entrepreneur and founder of multiple brands has a story behind his growth and success. During his high school days, Randall did a lot of graphic designing, which led to working with a handful of companies. While growing up in the hardcore scene and skateboarding days, there were a lot of underground clothing lines blowing up. While attending college at Long Beach State full-time, Randall worked as a personal trainer and owned a T-shirt store with his friend Bruce. Personal training came natural for him because he fell in love with working out and fitness in general. At the time, he had already competed in a few bodybuilding shows and physique competitions making a reputable name. While he was a personal trainer, Randall made "LIVE FIT" (a.k.a. LVFT) clothing exclusively for his clients. Now, he has put out a true lifestyle brand that is literally a summary of his lifestyle… fitness, skateboarding, surfing… just being active and enjoying life as it comes. We are proudly partnered with Four Sigmatic. Their coffees and elixirs give us the mental clarity, focus and alertness we need to get our podcast on! Grab any of their amazing products for 15% off using code "EVERFORWARD" at checkout - http://www.foursigmatic.com/everforward.