How to Use Marketing to Make A Sale - Career Contessa's Lauren McGoodwin

How can you take your customer on a journey so they get to know, like, and trust you? Lauren McGoodwin, founder and CEO of the popular career website Career Contessa left her recruiting job to share the knowledge and tools she had accumulated to build a fulfilling career. She explains what kinds of products and offers you can give to your community, how to ask your boss for more time to work on your side hustle, and what marketing really means when it comes to making a sale. - Preorder Cathy's book so you can join the live Zoom call on Friday! dontkeepyourdayjob.com/book - Read the interview with Cathy on Career Contessa! http://bit.ly/2LnNSYQ Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices