517: Culture and Connection Through Coffee Spaces w/ Armen Alajian of Arto Brick

The act of creating a space is the core existence of the coffee shop operator. The way we set our minds to the task of serving through selecting colors, textures, material, ingredients, and of course our words and actions. This all creates a singular experience we call a cafe. Today's guest has a deep appreciation for and experience helping people build these spaces, quite literally one brick at a time. I am so pleased to welcome to the show, Armen Alajian of Arto Brick! Armen Alajian is a self-described dreamer and maker with a passion for making and merchandising products that help others create spaces of hospitality and warmth. He co-owns and operates Arto, a handcrafted tile business based in Gardena, California, part of the greater Los Angeles area, alongside his brother, Varoujan (Vod). Through his work, Armen aims to inspire and support the creation of beautiful, welcoming environments that bring people together. An Armenian-American with roots in Egypt, Armen draws on his rich cultural heritage and lifelong dedication to faith, family, and craftsmanship. Together with his wife, Sally, he is raising eight children, attempting to instill in them a sense of responsibility, creativity, and an ownership mindset. Sally is Armen's steadfast partner in both life and purpose, supporting his vision of building meaningful connections through his work. Guided by the principle to "Set and surpass expectations", Armen combines his love for making with an unwavering focus on service. His goal is not just to build products but to build connections—creating tools for others to design spaces where people can gather, share, and thrive. In this conversation we learn about: Arto Brick's history of craftsmanship. Why we should look to create unique spaces Why commerce is an integral part of culture and community building. How intentional design can create peaceful and inviting spaces. Material choices significantly impact the overall experience of a space. The idea that he people involved in a space contribute to its atmosphere. The importance of every element in a space working together harmoniously. How understanding customer intentions leads to better design outcomes. Unique manufacturing processes can create a sense of magic in products. Company culture and employee satisfaction / retention. Why we need gratitude in our hospitality Creating spaces of peace enhances customer experiences. Why community and connection are vital in the workplace. Striving for high aspirations and key learnings for leaders Links: www.arto.com Instagram @artobrick Related and recommended episodes: 430 : Embracing "Unreasonable Hospitality" w/ Will Guidara | Thank You NYC + The Welcome Conference 511: The Art of Designing Unique Coffee Bars w/ Scott Magic of Magic Architecture SHIFT BREAK: Embrace Your Space SHIFT BREAK : 2 Tips for Bar Design 275 : The Changing Landscape of Cafe Spaces w/ Dr. Jennifer Ferreira 206 : The Emotional and Social Impact of the Cafe Space w/ Noa Berger 367 : Designing Your Coffee Shop for Community w/ Dr. Lisa Waxman 375 : Founder Friday! w/ Roland Horne of WatchHouse 205 : Inside Caffe Florian, the World's Oldest Coffee Shop ! | Venice, Italy INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com