COVID-19 Focus : Starting the Grocery / Pantry Model in your Shop w/ Ben Shellack of Penstock Coffee Roasters

Alternative forms of income have been helping keep many of you in business during the crisis. The grocery/pantry model has been a very interesting and successful pivot that allows you to continue serving the needs of your community beyond coffee. One of the best examples of this model is being conducted by Penstock Coffee out in Highland Park, NJ. Penstock is a Good Food award winning roastery established in 2009 by Ben and Jessica Shellack. These are some of the best people you will meet in coffee and their commitment to do right by all the people involved in the supply chain shows in all they put their hands to, including how they have responded to the current crisis. Today I sit down with Ben to get the details of their very successful grocery program. How did they start? What are the logistics and legalities? How did they set it up and how do they manage it? What are their quality control measures? These are some of the many questions answered in this in depth look at the grocery/pantry model. As we are still very much in the middle of this mess, I hope this episode helps equip and empower you to perhaps take on a similar project in your business. Links: www.penstockcoffee.com Penstock on IG Complete list of COVID-19 related past episodes: On a Resilient Coffee Community Hope in Difficult Times w/ Kathy Turiano General Guidance on Talking with Banks and Landlords w/ Marshall Fuss, Attorney at Law Erica Escalante, The Arrow Coffeehouse Karl Purdy, Coffee Angel in Dublin, Ireland The Future of Retail w/ Doug Stephens Impact on the Supply Chain w/ Ricardo Pereira, COO, Ally Coffee Straight Talk for Coffee Retailers w/ The Retail Doctor, Bob Phibbs Jonathan Pascual of Taproom Coffee and Beer, Atlanta, GA Refining your Leadership and Systems in a Crisis Shift Break: Development in a Crisis Shift Break: Grace and Hight Standards Shift Break: Keep or Throw Away Maxwell Mooney, Narrative Coffee Jeanine Niyonzima-Aroian JNP Coffee, Burundi John King of Walkie Talkie Coffee Remote coaching and consultation: www.keystotheshop.com/consulting