112 : The Power of Story w/ James Harper of the Filter Stories Podcast : Building community, understanding perspectives, digging deeper than marketing in coffee, ways to integrate story into your cafe

Stories are at the heart of all we do and to truly know coffee, you must know more than dry facts, you must know the story of the people behind it. James Harper has dedicated himself to discovering and giving a platform to the untold stories of the coffee industry on his new podcast, Filter Stories. In this conversation we talk about James' story and how he came to begin such a project, what are the problems with the way we tell stories now in the industry, what can we do to better understand the stories around us and why is that important for us personally and professionally? James gives us examples from both his personal life and from the lives of those he has interviewed to lay out a framework for us that will give clarity and direction for how story can be, not just another buzz word we use to sell coffee, but a powerful vehicle for how we build a caring and close community. Links: www.filterstories.org Instagram Visit Our Sponsors! Need equipment? www.prima-coffee.com Best Non-Dairy Options! www.pacificfoods.com