RoR Live at SCA #1 Peter Giuliano | The New Definition of Specialty Coffee

Welcome to Rate of Rise Live brought to you by Roast Magazine! I am thrilled to have had the opportunity to partner with Roast during the SCA 2022 Global EXPO in Boston to have some live face-to-face interviews with 10 of the coffee industry's brightest minds all about specialty coffee, roasting, risk management, teaching roasting, roast curve, inspiring stories of entrepreneurship and much more! We are kicking off this series of interviews with the venerable Peter Giuliano! Peter Giuliano is the Executive Director of the Coffee Science Foundation and the Chief Research Officer Specialty Coffee Association and one our industries best thinkers. Recently the SCA presented their new definition of "Specialty Coffee" based on attributes to recognize a wider range of specialty expressions and this is exactly what I chawed with Peter about during the EXPO. We cover: History of defining specialty coffee Establishing the new definition according to SCA Inclusivity and diversity in flavor, preparations, etc. What is "good" and "bad"? interchangeability, uniqueness, and blends What changes for how roasters approach coffee as a result How coffee shops help in celebrating diverse ways to be specialty Subscribe to Roast Magazine! (Use code "ROR" to get $5 bucks off your subscription) Links: SCA's New Definition Peter's past episode on KTTS about Customer Preferences www.keystotheshop.com Consulting and coaching: chris@keystotheshop.com