169 : Designing the Guest Experience w/ Dr. Lisa Waxman

The design of your shop communicates the level of care you have for your customer and the community. Crafting the details of your space to evoke a sense of connection to place and a feeling of hospitality that matches the quality is absolutely critical. Today we are going to learn about the specific physical and social dynamics that guests look for in a coffee shop with special guest, Dr. Lisa Waxman! Dr. Lisa Waxman, Ph.D. is an award winning professor and chair of the Interior Architecture + Design department at Florida State University. Her research includes topics related to the design of spaces that foster community, sustainable design, and design for special populations. She also serves on the board of directors for the Council for Interior Design Accreditation (CIDA). Dr. Waxman has many scholarly and creative works to her name but we will be focused on one particular study "The Coffee Shop: Social and Physical factors Influencing Place Attachment" In this study we learn of the 5 design considerations that customers most appreciate as well as specific social dynamics that all together influence whether or not a customer will feel a special attachment to the shop, which in turn inspires return business! We dive into this study in today's interview and hit on several other great points to consider when you approach the design of your space. I am truly excited for this episode and the impact it can have on the landscape of specialty coffee retail. LINKS: "The Coffee Shop: Social and Physical factors Influencing Place Attachment" Article: https://www.inc.com/geoffrey-james/coffee-shops-build-employee-loyalty-according-to-science.html Dr. Waxman's Full Bio Please take time to visit our sponsors! WWW.PRIMA-COFFEE.COM www.pacificfoods.com